More than 135 million Baby Boomers and Echo Generation Americans are driving the push toward the digital home lifestyle. And the builders responding to this demand are ideally positioned to capture market share and establish a leadership role in the digital home space. In fact, more than 70% of builders offer home technology options—an opportunity equal to nearly $12 billion worth of home technology products and services annually.
How the Digital Sale Is Made
| Highlight product during sales process |
46% |
| Refer buyers to digital product suppliers |
34% |
| Highlight products during option and upgrade process |
18% |
| Display products in model homes or design centers |
16% |
| Feature products in sales brochures |
9% |
| Other |
4% |
Most Popular Technology Options
| Security Systems |
80% |
| Multi-room Audio |
70% |
| Wired Computer Networking |
69% |
| Home Theaters |
53% |
Source: 2006 Builder Insights; First Sightings, Parks Associates
