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 MagazineNational Advertising Full or fractional ads in CUSTOM HOME and CUSTOM HOME OUTDOORS build your brand identity and establish your company as a leader in the custom residential building market. Frequent advertisers in CUSTOM HOME OUTDOORS can take advantage of a Special 3-Pack Rate. Sponsor a digital edition and reach CUSTOM HOME's total audience of 67,595 subscribers through a combination of the printed magazine and digital edition. Special Advertising Sections Special sections are an important tool for branding your company or introducing new products or services. Published as run-of-press or inserts, these sections are completely dedicated to delivering your company's message. Special sections can be supplied or can be developed by Hanley Wood's special projects staff. Reprints Reprints offer a great vehicle to showcase your products. Order them for direct-mail campaigns, for use as leave behinds or for distribution at corporate events and trade shows. To order reprints, contact Jennifer Martin by phone 717-399-1900 x136 or email jennifer.martin@theygsgroup.com. Product Literature Place your company's collateral sales materials into the hands of interested, qualified customers. Ads are full-color 1/8 or 1/4 page. Classified Advertising CUSTOM HOME classifieds are a perfect vehicle for marketing on a limited budget. With free ad production and reader service number, classifieds are a hard-working, low-cost way to increase leads, get exposure and boost sales. OnlineRun-of-Site Advertising Advertise on the CUSTOM HOME Web site. Run-of-site advertising provides complete coverage of the entire Web site, including the home page, feature articles, interactive forums and Web video gallery. Rich Media Advertising Rich media advertising creates a more powerful advertising campaign and produces a greater impact on your audience. These ads use streaming video, special effects and user interaction. Business Update e-Newsletter Reinforce your brand message and drive custom building pros to your Web site with an advertisement in CUSTOM HOME's bi-weekly e-newsletter (see example). Business Update Special Edition e-Newsletter Advertise in the CHBU Special Edition monthly e-newsletter and target subscribers looking specifically for new product information (see example). CustomResearchCUSTOM HOME conducts annual research and has access to a great deal of secondary research. CUSTOM HOME can also produce custom research for manufacturers/service providers utilizing a variety of methodologies, including: • Syndicated Research • Mail Research • Online Research • Focus Groups • Custom Research List Rental Improve your marketing accuracy by reaching the technology professionals interested in your products. Contact your Regional Sales Manager for more information on renting CUSTOM HOME's circulation list. |
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