CUSTOM HOME delivers unmatched access to 25,000 top buyers of high-end building products. Custom builders spend more per house on products than any other segment of the industry – and CUSTOM HOME keeps them up-to-date on the newest and best products available for the custom market.
CUSTOM HOME offers an expanded total audience of 64,734 subscribers through a combination of the printed magazine plus a
new digital edition. The digital editions will be delivered to CUSTOM HOME Business Update e-newsletter subscribers, which includes 39,734 e-newsletter subscribers who are not duplicated in the magazine circulation.
(Source: CUSTOM HOME, Publisher's Own Data, June 2010 )
As the economy rebounds, custom builders must meet new demands for efficiency and sustainability in home design. Homeowners want to maximize their dollar. In turn, custom builders must specify a wide range of products in each home they build—so they are constantly seeking new product information and new design techniques. With endless possibilities for product selection and structural design, custom builders turn to Custom Home for business ideas and product specs that allow them to succeed in today's custom building industry.
Annual Business Volume of Subscribers
| $10 million + |
1,948 |
7.8% |
| $5 million - $9,999,999 |
2,590 |
10.4% |
| $1 million - $4,999,999 |
9,883 |
39.5% |
| $500,000 - $999,999 |
4,861 |
19.4% |
| $1 - $499,999 |
5,718 |
22.9% |
| Total |
25,000 |
100% |
Source: CUSTOM HOME, BPA Worldwide, June 2010
% of Annual Volume Spent on Building Materials
| 75% and over |
1,696 |
6.8% |
| 50-74% |
11,132 |
44.5% |
| 25-49% |
10,570 |
42.3% |
| Under 25% |
1,286 |
5.1% |
| Not Available |
316 |
1.3% |
| Total |
25,000 |
100% |
Source: CUSTOM HOME, BPA Worldwide, June 2010
Average Cost Per Square Foot of Homes Built
| $501 + |
773 |
3.0% |
| $401-$500 |
817 |
3.3% |
| $251-$400 |
4,295 |
17.2% |
| $201-$250 |
4,189 |
16.8% |
| $151-$200 |
6,105 |
24.4% |
| $121-$150 |
5,279 |
21.1% |
| $101-$120 |
2,299 |
9.2% |
| $81-$100 |
1,243 |
5.0% |
| Total |
25,000 |
100% |
Source: CUSTOM HOME, BPA Worldwide, June 2010
