As the age of the 'McMansion' dwindles in today's economy, custom home builders and architects are answering new market demands. Dominant trends in custom home building include updating existing properties to add future value, incorporating "green" and energy efficient products, and maximizing the potential of indoor and outdoor space. Custom homeowners have always been about choice, and they demand more today for their investment than ever before.







In addition, the nation's 78 million baby boomers will have a significant impact on housing needs over the next 10 to 20 years. This generation makes up 37.5% of U.S. households, but receives nearly half of all aggregate household income. This translates into a lot of purchasing power.
(Source: 2006 National Association of Realtors® study, BABY BOOMERS AND REAL ESTATE: Today and Tomorrow)

Especially in low economic times, multigenerational households are prioritizing accessibility, open floor plans and multi-purpose space.



As the residential housing industry moves toward recovery, the market is seeing an increase in activity in home renovations especially kitchen and bath remodeling with a priority on sustainable designs and products.